We at LotusJump are pleased to announce that Google has finally updated its PageRank toolbar to register LotusJump.com at a PageRank of 4 (up from it’s “new website” status of zero!). The LotusJump blog has also improved to a PageRank of 3.
In case you’re wondering, PageRank is what Google uses to determine the importance of a web page. It’s one of the many factors used to decide which pages appear in search results and where.
Want to see the PageRank of your website? Try downloading and enabling PageRank with the Google Toolbar. To improve your PageRank, we’d suggest two general approaches:
Create content on your site that’s so good/informative that people will want to link to it naturally
Use LotusJump to find and build relevant backlinks to your website
These steps will help you improve your Search Engine Optimization (SEO) and help you establish a successful online presence!
Today we’re spotlighting the LotusJumper Knoxville Quality Inn, “your home away from home in Knoxville, Tennessee”.
We asked Knoxville Quality Inn what the inspiration was behind their company, this is what they had to say:
I first wanted to own the first hotel I managed in 1976. A customer dared me to go into the owner’s office and offer to buy the hotel for $1 (down). I never did it, but never forgot it. In 2000 after consulting with 250 Holiday Inn hotels, I went to one hotel owner and asked the question. He said, “Yes.”
When asked what achievement they were most proud of, Knoxville Quality Inn said:
We started with no capitalization on May 1, 2001. The Lord has provided the increase since. It took 18 months to buy that first hotel. Since then we have purchased 3 other hotels. Our finest achievement was to buy 4 contiguous lots, tear down 3 houses and build a beautiful new 102 room Hampton Inn & Suites on 2.5 acres, a $12 million project.
We asked Knoxville Quality Inn why Internet marketing is so important for their company, this is what they had to say:
Internet hotel bookings continue to rise. Toll free reservations centers are closing all over the world. The internet is still the new frontier in hotel marketing and sales.
We gave Knoxville Quality Inn a chance to give a “Creative Marketing Tip of the Day”, this is what they said:
Try Twitter!
Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!
Check out today’s Jump of the Week (JOTW). Is there any way this can be real? Leave a comment with your opinion…I have no idea.
[Every Wednesday LotusJump highlights a Jump of the Week (JOTW). It can be any kind of jump (over tall things, in search engine rankings, through hoops of fire, whatever). Submit your favorite Jump via comment and we'll consider it for future Wednesday JOTW's!]
Tuesday, December 30th, 2008 | tuesday tips | jana
Today’s tip comes to us from Jay Berkowitz, CEO of Ten Golden Rules:
Create something of value and available for free on your site. Whether it is a free brochure, a free eNewsletter, a free white paper… be creative! People like free stuff! Providing something of value for your customers will foster trust and loyalty and next time they need a service you provide, they’ll think of you! Once you have fostered their trust, you can ask their permission to send a free eNewsletter or more special offers in the future. Newsletters can include articles about your industry, profile your expertise, and provide case studies and client testimonials. Newsletters allow you to stay top of mind with current customers and prospects and gives them a ‘send-to-a-friend’ feature to forward your information.
From an SEO perspective, make sure you add any articles published in your newsletters to your website so the articles get picked up by the search engines!
Leave a comment with your tip and we’ll consider publishing it with a link to your website in future Tuesday Tip editions!
While we’re adding new SEO resources to LotusJump on a regular basis, we thought it would be cool to let the collective wisdom of our users improve the value of this tool. As such, we added a way for LotusJumpers to suggest SEO resources via a simple form within the application. Current users will notice the “Suggest A Resource” text link inside their accounts. We’ve already received some great stuff…keep it coming!
Today we’re spotlighting the LotusJumper Align.org, a certified advanced rolfer. (FYI: Rolfing releases the varied forms of chronic stress, and its negative effects on your body, by restoring order to the structure of your body.)
Inspiration behind Align.org:
I first went through the process of Rolfing in 1977. After that I had to learn it, so I did. As they say, the rest is history.
Achievement Align.org is most proud of:
We continue to lead our field. We did the first research on Rolfing and sports, we had the first Rolfing/medical clinic in the county, and we are number one on Google for Rolfing – thanks in part to LotusJump.
Why Internet marketing is important for Align.org:
We get clients beyond our local community.
Align.org’s Creative Marketing Tip of the Day:
Back up your marketing with good service because ultimately the best marketing is our clients.
Leave a comment if you think you’re worthy of a Friday spotlight, and tell us why!
Tuesday, December 23rd, 2008 | tuesday tips | jana
Today’s BRILLIANT Tuesday Tip comes to us from Ryan Merket, CEO and Co-founder of Workstir.com. Read it, it’s awesome:
Be creative and brainstorm ways in which you can get your product in front of a large amount of eyes. The more buzz you can generate about your company, website, service, etc. the more success you’ll see.
Take Workstir for example, just a few weeks ago Workstir invaded AdamsBlock.com (a live web cam on what is dubbed as the “worst neighborhood in San Francisco” which has hundreds of people watching at any given time) and sidewalk chalked the intersection that the camera was pointed on with Workstir.com.
Ryan said, “The results were magnificent. We had a record setting traffic day, and we still see traffic from people watching the clip.”
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