if missed dose celexa aip-intensivpflege.de buspirone 5mg wikipedia bikerlawblog.com is doxycycline good for hormonal acne viagra ontario works coverage propranolol appetite increase folkalliance.org.au lipitor generic november kamagra oral gel upotreba cialis effectively ajksystem.pl rootsthreemusic.com zyban farmacie how much weight should i lose with orlistat grapefruit and celexa doxycycline spectrum of action ivermectin oral scabies flagyl posologia bambini pseudotumor cerebri isotretinoin seroquel day after mifepristone and misoprostol tab misoprostol used for constipation can you buy metronidazole at walgreens augmentin keflex interaction why viagra price reduction folkalliance.org.au folkalliance.org.au proventil for nebulaser price how long dos it cialis discount sildenafil citrate tablets chinatripadvisor.com levothyroxine a new drug since when how could that be navette-aeroport.be metronidazole 500 mg tablets while pregnant can you take cipro and tramadol together mylan generic lexapro side effects ofloxacin tqeovertoz no prescription compra levitra online party2party.com.au quetiapine reducing the dose seroquel prolong 900mg healthy pregnancy after cytotec paxil causes erectile dysfunction forro viagra allegra mcevedy sausage and lentil casserole dostinex tegen gyno bovikalc.co.uk finchslajolla.com how long until estrace works how is amoxicillin 500 mg prescribed tomei viagra e nao adiantou grafazol metronidazole obat apa how to take vibramycin 100mg break flagyl in half optimal dose of zoloft valtrex medications percocet with allegra cifloxin dosage does singulair help sinus infection price for cialis in northern va. viagra drugs in india viagra pfizer 100mg prices nausea when taking strattera how many follicles on clomid twins how much is propecia at duane reade hoeveel follikels bij clomid party2party.com.au cheap viagras in korea multiple erections per cialis daily use can you take cephalexin for a sore throat azithromycin alternative uses where can i get some viagra in sarasota florida furosemide mechanism of action potassium acyclovir withdrawal doxycycline to treat ocular rosacea scholes.alfred.edu costo del seroquel dwellingdesigns.com bovikalc.co.uk prolonged use gabapentin smoking pot while taking lexapro male quadriplegic using viagra neurontin caffeine interaction can lisinopril cause numbness mayo clinic prednisone withdrawal symptoms rash infectious mononucleosis amoxicillin dwellingdesigns.com zoloft buy online eventmechanics.net.au how does griseofulvin effect the liver filinichicago.com albuterol with dose counter escitalopram alguien lo toma vendo viagra temuco propranolol effects on renin nexium tablet fiyati furnituretodayconcord.com amoxicillin versus augmentin sinusitis no appetite with cymbalta compare diet pill price strangfuneral.org levitra testergebnisse premarin benefits and risks starting thyroxine therapy does lexapro make you cry how long until doxycycline works on acne zum.no when was hydrochlorothiazide introduced strangfuneral.org viagra in vadodara gabapentin wskazania tamoxifen 20 mg for ssale agenturasynteza.sk cialis dosage france diflucan risks to baby accutane side effects images dmaeroberts.com buy ivermectin 1 buying everyday dosage cialis singulair generic online augmentin pesci sertraline crazy latest information on celebrex thepostcardcompany.com monolocale cipro abo-ootmarsum.nl how can i buy one viagra pill achenseer-museumswelt.at strangfuneral.org zoloft symptoms withdrawal eventmechanics.net.au onset of action of olanzapine freedomstationfun.com prednisone withdrawal twitching martinus-schule-baesweiler.de bactrim f e alcool cialis pronounced cod liver oil after accutane sotherlyhotels.com finchslajolla.com sciencewerke.com my doctor wont prescribe me viagra buy online albuterol sulfate tablets cialis acrosome clomid and thyroid disease propranolol public speech dolphin-holidays.net bikerlawblog.com achenseer-museumswelt.at lisinopril paxil cialis outlet victoria bc liquid clomid and nolvadex pct sertraline and nyquil unesco-iicas.org topamax interaction with other drugs strangfuneral.org can i buy a single dose of fluconazole otc para que sirve augmentin lisinopril tablets emc what time of day to take lasix turkey taking in viagra how long will rash last from amoxicillin how erection work viagra metoprolol tartrate pharmacodynamics steroids india viagra beda combivent dan ventolin orlistat bestellen belgie finchslajolla.com paxil and potassium viagra generic does work diamicron and metformin combination agenturasynteza.sk indapamide lp 1.5 mg folkalliance.org.au smoking cigarettes on clomid amlodipine nurofen strattera 100 mg image sotherlyhotels.com squashskills.com topamax medicine for weight loss mann mit viagra vergewaltigt sildenafil guanylyl cyclase inhibitor can metformin lower your blood pressure rootsthreemusic.com fishgen.com using cialis professional thisisjacobriddle.com deportesourense.com dmaeroberts.com mobic full prescribing information cialis vagain zyprexa high blood sugar cravid 75 mg clopidogrel maxalt fluoxetine amoxicillin dosage for stds viagra pills in malaysia jersey viagra ryan reynolds propecia buspar palpitations metformin norsulin red viagra selber machen fonsmenorqui.org sciencewerke.com does augmentin cause yeast infections dutasteride rowcmoadreders without prescription sotherlyhotels.com is cymbalta safe for dogs zoloft making me feel jittery can you take viagra for premature ejaculation fuhrer principen natural alternatives to amitriptyline finchslajolla.com thepostcardcompany.com clindamycin after azithromycin over the vounter viagra costa rica how long until cialis for daily armour thyroid and prednisone ventolin carpinti filinichicago.com can i take 5htp with celexa bupropion and heat intolerance dott allegra giuseppe what class is doxycycline hyclate fonsmenorqui.org posologia de aciclovir en varicela isotretinoina capsule sciencewerke.com plavix side effects bleeding sotherlyhotels.com bactrim sirup uputstvo lineofoslo.no tamoxifen therapy for men amoxicillin drug class pregnancy cialis phosphodiesterase where to buy clomiphene clomid johannesburg ciprofloxacin is making me sick can you buy kamagra at walgreens thepostcardcompany.com ikoa-f.com rockvilletwilighter.org inderal tremor dosage orlistat tarja preta freedomstationfun.com gabapentin dose for essential tremor deportesourense.com thyroxine sodium 125 tablets side effects sotherlyhotels.com strangfuneral.org buspar lawsuit clopidogrel bisulphate manufacturers msds doxycycline hydrochloride atenolol ficha tecnica finchslajolla.com fluconazole 150 opinie azithromycin and pancreatitis abo-ootmarsum.nl prednisone and nervous breakdown plavix class action canada voltaren emulgel vs counterpain pengedar viagra ivermectina gotas dosificacion quem engravidou tomando clomid compare prozac to cymbalta viagra and circumcision can herbal viagra work deportesourense.com taking gabapentin and percocet can you take arginine along with cialis bupropion face swelling meloxicam tablets dosage 10 lb dog lamisil candida glabrata eventmechanics.net.au rockvilletwilighter.org vimpat and topamax zoloft cause late period viagra causes heart attacks martinus-schule-baesweiler.de long after taking clomid should test pregnancy agenturasynteza.sk theburgeradventure.com atarax hidroxizina dosis buy clomiphene south africa are erections bigger on viagra barr azithromycin for oral suspension problemas oculares viagra take tamsulosin at bedtime misoprostol iud mirena getting high on allegra d friendshousenyc.org premarin horses adoption sciencewerke.com forgot to take celexa for 2 days viagra street value australia what is ventolin medication maximum dosage of glucophage nexium 20 para que serve kingspalacecafe.com baby prescribed albuterol what mg does wellbutrin sr come in muerte por ventolin kingspalacecafe.com cymbalta generic usa bovikalc.co.uk ciprofloxacina imagenes buy atorvastatin online uk cephalexin 500 mg webmd martinus-schule-baesweiler.de filinichicago.com nifedipine fistula metronidazole chickens liquid singulair buy viagra accept payment by paypal tamoxifen citrate classification metronidazole clindamycin over counter rui products albuterol does celexa slow down your metabolism klonopin and prednisone interaction quitting lexapro dizzy how to take valtrex for fever blisters buy proventil albuterol flagyl for both partners weight gain when coming off zoloft czy xenical jest na recepte friendshousenyc.org cialis aspirin interactions seroquel und cymbalta cabergoline and drug tests hydrochlorothiazide tingling in hands sertraline does not work zum.no zoloft loss of effectiveness kingspalacecafe.com escitalopram cabello theburgeradventure.com internatinal viagra stores augmentin per helicobacter diet pill review com zovirax epstein barr tailand merk propecia how does misoprostol work for pph thepostcardcompany.com metformin powerpoint presentation la vedova allegra a ragusa what is furosemide used for in dogs chinatripadvisor.com novo prednisone drug fshomecare.com click 4 kamagra ventolin hfa recall sciencewerke.com farmacias del doctor simi viagra alcohol on wellbutrin xl folkalliance.org.au riesgos de tomar sildenafil tetracycline dosage for ulcer cytotec side effect after three months furosemide injection how supplied eventmechanics.net.au nexium online australia gabapentin ringing in ears does flagyl treat colitis whats 1000mg of zithromax good for wie lange muss man metformin nehmen chinatripadvisor.com does novo prednisone for dogs cause constipation cost of viagra in cvs pharmacy ciprofloxacin company staphylococcus aureus and bactrim amlodipine and panadol will generic singulair work the same as brand name thuoc zithromax tri benh gi drug classification for wellbutrin atarax prurit can you od on lipitor theburgeradventure.com zyprexa zydis olanzapine side effects glaucoma que hace el levitra losing more hair after 6 months of use of propecia fonsmenorqui.org propecia hairline results aldactone biam metronidazole vs nitazoxanide info om atarax doxycycline for borrelia aciclovir tratamiento varicela nifedipine dosage and administration constructingequality.co.uk he fuck after using viagra achenseer-museumswelt.at is amoxicillin safe during first trimester of pregnancy rootsthreemusic.com navette-aeroport.be nizoral shampoo is it good femara 2.5mg price in uae strangfuneral.org deportesourense.com zum.no metronidazole white clumpy discharge is there an otc pill like septra ampicillin iv drip do birth control pills affect synthroid synthesis of tadalafil gabapentin and itchy skin atenolol medication information patient teaching on bactrim 1000 mg amoxicillin acne is it okay to take prednisone with ibuprofen lexapro 20 mg coupon can i get cipro over the counter class action lawsuits against cipro gemiddelde cyclus clomid comprar pastillas cytotec en bogota zovirax germany hoodia brand pure gordoni diet pill duloxetine blurred vision rockvilletwilighter.org cymbalta out of system dostinex eciwlcodkedefe cost theburgeradventure.com can flagyl abort pregnancy nigeria cialis for best results what are the effects of not taking synthroid ciprofloxacina picaturi ochi pret cytotec funciona solo via oral lamisil at for balanitis wellbutrin causing ocd generic for plavix medication folkalliance.org.au why does celexa cause insomnia furnituretodayconcord.com acslasvegas.com theburgeradventure.com viagra adelaide singulaire 10 mg pret pregnant antibiotics augmentin tinea corporis treatment terbinafine squashskills.com bystolic and cymbalta interaction oxytetracycline ovins scholes.alfred.edu fire-station.com there lipitor generic drug tamoxifeno sobrepeso ciprofloxacina produce diarrea lamisil or lotrimin which is better doxycycline 100mg twice a day for brochitis hydrochlorothiazide dosage 12.5 mg party2party.com.au buspirone cause constipation freedomstationfun.com can you take too much cialis ajksystem.pl nizoral tabletten dosierung atenolol zararlari chinatripadvisor.com tinidazole trichomoniasis treatment rockvilletwilighter.org so-sc.org diflucan 100 mg jock itch norvasc street name ajksystem.pl ivermectina piojos cialis dosierungsanleitung metformin einnahme bei pco same and cymbalta interaction houston viagra prescription list of all episodes of adalat nizoral safe for color treated hair does norvasc cause kidney stones martinus-schule-baesweiler.de ciprofloxacino para dolor de cabeza baclofen effect on liver sciencewerke.com signs that zoloft is not working nizoral shampoo in dogs tamoxifeno impide embarazo how do you do a prednisone taper levothyroxine cytomel dosage fishgen.com dose de misoprostol order discount sildenafil celecoxib ep monograph does levitra increase testosterone para que sirve ciprofloxacina 500 cialis and coreg interaction grossesse rapide avec clomid accutane depression lawsuit atenolol fibrillation curcumin and synthroid interaction estradiol e2 em homens acyclovir for mouth herpes folkalliance.org.au filinichicago.com dwellingdesigns.com eyringmovers.com zovirax rrp what happens when you take viagra and dont ejaculate ventolin coupons agenzia smussi brescia via cipro 70
LotusJump help university

How To Pick The "Right" Keywords

Picking the right keyword phrases is perhaps the most important step in creating a successful Search Engine Optimization campaign. Why? Because if you pick the right keywords, they will drive the right traffic (if you rank well for them of course!). So let's learn how to pick the "right" keywords for your website.

Determine your target audience

The first step is an important one. Think hard...what type(s) of people do you want to visit your site? If you sell something on your site, who would be your top consumers? If you provide a service, who would be looking for it? This may seem obvious at first, but knowing who is searching will affect how they're searching.

Guess what they're searching

Now the hard part...you're going to have to step into the shoes of your average consumer and think:

"If I wanted to find one of the products/services offered on my website, what would I be typing into a Google search right now?"

Maybe you think people interested in getting a truck driving job are only using phrases like "truck driving jobs," "trucking jobs" and "trucker jobs." But have you considered the sizeable group of seasoned truckers that would use different phrases with the same meaning, like "cdl jobs"?

Is your product/service geo-specific? Consider geo-targeted keywords like "LA oral surgeon" instead of "oral surgeon."

There are many angles to consider, so rack your brain and do your best!

Make a keyword list

In general terms there are two major types of keywords: "head terms" and "tail terms." An example of a head term is the keyword "basketball." An example of a related tail term keyword is "college basketball tshirts."

Someone that owns a basketball t-shirt store would probably like to rank well on both of those terms, but each has its advantages and disadvantages.

The advantage of head terms is that they will net a greater search volume, so ranking #1 for that head term ("basketball") would inevitably get many people to your site. The disadvantages are that 1) people search head terms (like "basketball") for all kinds of reasons, so the chances that they're looking for your exact product/service are lessened and 2) since it's such a broad term, it will be very competitive and difficult to rank on.

The disadvantage of tail terms is that they get fewer searches per month. But on the flip side, those individuals that do search for your tail terms pre-qualify themselves (for example, anyone searching for "college basketball tshirts" would certainly be interested in your site). Another advantage to tail terms is that they are less competitive and relatively easier to rank on.

In summary:
A keyword that consists of only one or two words is generally considered a "head term." The characteristics of a head term are as follows:

  1. Head terms typically boast high search volumes (i.e. they get searched a lot)
  2. Head terms generally drive less-qualified traffic
  3. Head terms are typically more competitive and more difficult to rank well on

A keyword that consists of three or more words is generally considered a "tail term." The characteristics of a tail term are as follows:
  1. Tail terms are typically boast lower search volumes
  2. Tail terms generally drive more-qualified traffic
  3. Tail terms are typically less competitive, and easier to rank well on.
So when you generate the list of keywords, its recommended that you choose 2/3's tail terms to 1/3 head terms. This will ensure that you have a strategy that will help you achieve both short term and long terms success from a diverse set of keywords.

Check search volume

Now that you have a good list of potential keywords, run them through a keyword tool (like Google's free keyword tool) to see how many monthly searches these keywords get per month. You'll likely see what we learned in Step 3--that your head terms will get high monthly search volume and you tail terms will get low monthly search volume. Remember though, a few qualified searchers might be better for business than hundreds of poorly qualified searchers. The goal is to make sure that your keywords get at least some search volume per month.

Check competition

Now that you've analyzed search volume, check out the competition for your search terms first hand. Type each of your search phrases into Google and look at the first ten results. The following characteristics make your competitors more difficult to unseat:
  1. The age of their domain
    In other words, how long ago the domain was registered. Find out by typing their domain into a WhoIs search. Older domains are generally more authoritative
  2. The number of backlinks they have
    Sign up for a Yahoo account and use their Site Explorer tool to check the number of inlinks to the site (inlinks=backlinks). As a general rule, the more inlinks a competitor has, the more difficult they'll be to unseat.
  3. The quality of backlinks they have
    When you examine their inlinks in Yahoo's site explorer tool, look at some of the top ones--are they from other authoritative, relevant .com sites? Do they have links from authoritative .gov or .edu sites? Authoritative backlinks make your competitors more authoritative as well.
  4. Their Google PageRank
    Download the Google toolbar to see each website's PageRank. PageRank is a score of 1-10 assigned to each website that has been indexed by Google (1 being the least authoritative, 10 being the most). Higher PageRank = a more competitive site.

Make your final cut

Taking Steps 1-5 into consideration, pick your final list of keywords. It's not always an easy decision, but it's important to focus your efforts. It's time...go load them into LotusJump and begin building relevant backlinks to your website! (P.S. Don't worry - if you want to change your keywords later, you can always do that in your LotusJump "My Domians and Keywords" area!)