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Learn HTML Basics

HTML (Hyper Text Markup Language) is the programming language used to create web sites. The HTML you will be using to complete SEO tasks is basic and easy to understand.

Using HTML tags, you can

  • Designate certain text to be links = <a href="http://www.YourWebsite.com"/></a>
  • Begin a paragraph = <p>
  • Bold text = <b>
  • Underline text = <u>
For every HTML tag you use, you must open it (using the commands above) and close it, just like quotation marks or parenthesis. To close a tag, simply put the same HTML tag with a forward slash (i.e. <p>) at the end of the text you want to change.

Here's an example of the number one skill you need to know for SEO: building a link. Let's say your keyword is "pink laptop bags." In order to make the keyword a link, you need to use the <a href> tag:

<a href="http://www.YourWebsite.com"/>pink laptop bags</a> = pink laptop bag

The keyword will now be a link which readers can click on to go to your website.

Now, let's say you have text you want to bold, underline, or even both:

<b>My Favorite Things</b> = My Favorite Things
<u>My Favorite Things</u> = My Favorite Things
<b><u>My Favorite Things</u></b> = My Favorite Things